If you’ve been around Cilloya for a while, you might have noticed things look a little different. The labels are new, the fragrance list is shorter, and the "Bath Teas" have officially been promoted to "Infusions."
As someone who has spent 30 years in Human Resources, I’ve spent a lot of time helping people navigate change. But when it came to my own business, I realized I needed to take my own advice.
I relaunched because "good enough" wasn't good enough anymore.
I looked at my fragrance list and realized that having nine options was just giving you (and me) decision fatigue. So, I narrowed it down to the Signature Fragrance Collection—four scents that are intentional, well-rounded, and don't require a flowchart to choose from.
I looked at our Bath Teas and realized that while they were beautiful, they were also demanding (and frankly, neither of us has time for a high-maintenance relationship with a tea bag). They demanded an hour of your time and a full bathtub. But I know your life. I know that sometimes, a 10-minute shower is the only sanctuary you’re going to get. So, I repurposed them into Bath + Shower Infusions. Because self-care shouldn't have a "minimum time requirement."
This relaunch isn't just about new stickers and bigger mist bottles.
It’s about streamlining. It’s about making luxury attainable for the woman who is currently loving everyone else first and wondering why she’s so tired. It’s about creating products that fit into your actual life, not the "perfect" life we see on social media.
Cilloya has always been about simple, indulgent self-care. But this new chapter is about being even more intentional. It’s about giving you permission to slow down, even if it’s just for the duration of a shower.
I’m so excited for you to experience the new Cilloya. It’s been a lot of work, but we’re finally here.
Welcome to the refresh. You deserved it.